What To Look For In A Good Quality Customer RelationshIp Management Database

The most important aspect of any good, quality customer relationship management database is its ability to segment data and information to meet your immediate and long-term needs. You can utilize your customer relationship management database to segment your targets into the following … [Read more...]

Customer Relationship Management In Action: My Train Story

The first time I traveled across the country I decided to make my journey via rail and it was interesting to observe how the Conductors on the train kept track of administrative information and data with accuracy using a simple, yet unsophisticated non-technological Customer Relationship Management … [Read more...]

Why You Need A Virtual Assistant For Your Small Business – A Case Study

You're a Life Coach, Consultant and/or Solo Entrepreneur with a lucrative business, whose brand has such a huge following locally within the area in which you operate, an area outside and away from your most fierce competitors, an advantage to any business and its owner. You have spent years … [Read more...]

Why Market Research Data Is Important To Business Desicion Making!

The lack of comprehensive market research data compounded with poor managerial decision making can be the death of any small business.  This was clearly demonstrated in a previous case study article I wrote, “Why You Need A Virtual Assistant For Your Small Business? - A Case Study”.   In … [Read more...]